I just wonder how much a carton of Tropicana orange juice costs on a regular day in Inuvik.
Breakfast Television (Toronto) video and Tropicana commercial on Facebook
Update: A carton of orange juice will cost approximately $20.
The appeal of junk food became clear, though, while grocery shopping: $1 for a can of pop, bag of chips, or chocolate bar versus a shocking $20 for a carton of orange juice, milk, or rotting produce.
Tropicana also gave every household in the town (1,200) a carton of Tropicana Pure Premium orange juice, which retails for about $12-$13 in Inuvik. In addition to filming 30-and 60-second TV spots, BBDO also filmed a documentary short to run on a Facebook page and Tropicana.ca.The sites will also feature blogged commentary as the "brighter mornings" campaign visits locations across the country in a partnership with Breakfast Television.