How much does a carton of Tropicana orange juice cost on a regular day in Inuvik?

Personally, I think that the Tropicana commercial that was filmed in Inuvik, NWT looks cool. It was nice that the inhabitants were given free cartons of Tropicana orange juice on and around the day that Tropicana was shooting the commercial.

I just wonder how much a carton of Tropicana orange juice costs on a regular day in Inuvik.

Breakfast Television (Toronto) video and Tropicana commercial on Facebook

Update: A carton of orange juice will cost approximately $20.

The appeal of junk food became clear, though, while grocery shopping: $1 for a can of pop, bag of chips, or chocolate bar versus a shocking $20 for a carton of orange juice, milk, or rotting produce.

CFP

Another Update:

Tropicana also gave every household in the town (1,200) a carton of Tropicana Pure Premium orange juice, which retails for about $12-$13 in Inuvik. In addition to filming 30-and 60-second TV spots, BBDO also filmed a documentary short to run on a Facebook page and Tropicana.ca.The sites will also feature blogged commentary as the "brighter mornings" campaign visits locations across the country in a partnership with Breakfast Television.

 Circumpolar Blog